This was my project with premium Promotions company to promote the event on 25th of January 2019. Since the company did not have a proper business logo, I involved in logo design, banner design and website design. With website design process, I worked closely with premium Promotions manager to design each page layout on the website with Wix Platform using predefined functions and CSS.
Logo design
My first task was to design a logo according to the company business direction. It is a festival music event company. From the project brief overview, I began to conduct some research from other companies and use an imagination to produce several logo designs with the element of festival, music, elegant, vibrant, youth and simple.
Logo design process
It began with a hand drawing to visualize a logo.
Hand drawing concept A
Hand drawing concept B
The next step was to design the logo variations in computer graphic software. I used Adobe Illustrator to produce a digital version.
4 logo design variations
Final Logo selection
After the logo was presented in a small meeting, the manager decided to choose one logo.
Logo mockup with specific colour
Final logo in various background colour
Flyer Design
The next phase was to design some flyers to promote the musicians for the event. I tried to bring the logo design process elements into this flyer design process.
Culture Flyer – Adam Saleh
Culture Flyer – Faydee
Culture Flyer – Harris J
Culture Flyer – Kevin Lytle
Culture Flyer – All singers and DJ
Website Design
Wireframe
Meanwhile, the flyer design was almost completed, the website design had just started with a draft concept. As the company would organize for the big event in the two weeks time, I come up with an idea to make show the upcoming event first instead of displaying the company. Later on the other page, I would like to put the company information. The purpose of this layout is to inform audiences about the next festival.
Therefore, the homepage becomes a landing page to promotes the upcoming event in January, which called Culture for The People. It was a youth music festival. The website contains brief information about the team name, location and the date.
This is the low-fidelity wireframe of the website.
Homepage
About us
Gallery
Contact us
Final Website Design
In the website design phase, I had to work technically with WIX in order to adjust my design concept with WIX design tools.
Homepage
About Us
Gallery
Contact Us
This project started in January 2019, and it took three weeks to the completion.
Application: Adobe Photoshop CC, Adobe Illustrator CC, WIX